H2H – Human to Human Social Selling Strategies

Many professionals in sales and marketing today have been charmed and persuaded to believe that success in today’s hyper-competitive business climate is predicated by how many digitized B2B or B2C contacts you have? Successful sales and marketing is simply not defined by the sheer numbers of Twitter followers, LinkedIn connections, Facebook likes and Instagram followers one has. Feeding these purported “must update” social channels and checking them 12 times per day can be mind-numbing, boring and counter-productive.

But you can enhance the “social selling experience” with people by following a few of the suggestions I am presenting in this article. I have been utilizing various social media channels for the past decade to leverage my sales and marketing footprint, but doing so to create a genuine and rich experience for the individual.

How sales professionals think about and utilize and execute social selling strategies for a competitive advantage will ultimately determine their success. The future of sales today relies on one’s ability to engage with qualified people (human to human) in an authentic and personal way. We want to build these relationships that are more human, more real and more valuable.

All businesses and working professionals are time-starved and do not and should not waste time on non-productive sales and marketing practices. Before you embark on a social selling/marketing initive, you should define what is the goal of utilizing these social media channels? Part of any good business plan is a well developed, practical and creative marketing plan. This includes digital marketing, search engine optimization (SEO), pay per click (PPC), content management, reputation management and video optimization. These are the primary areas to consider in your digital marketing plan. The old business adage, “if it can’t be measured, it can’t be managed”, is even more relevant today.

These key performance indicators (KPI’S) should be linked to key business, sales and marketing metrics to ensure success and adequate ROI for senior management to make well-informed business decisions.

The real challenges for sales people in social selling/marketing are:

– Marketing automation and having the right technology stack in place

– Seamless integration of existing and future technologies to the “tech stack”

– Aligning compelling content that will resonate with each constituent group and facilitate a conversion to a goal, e.g. Completion of a contact us form, email or phone call.

– Aligning content to business and revenue goals.

– Understanding how content strategy can scale to meet the companies needs over time.

I submit to you and invite you to consider that the power and reach of a well developed and executed social selling plan can pay huge dividends. Initially, it will take more time and effort as you launch your plan/campaign, but after launch, it should not take more than 30 minutes per day to manage and feed. And before you know it you will be connecting more effectively and easily with an H2H (human to human) social selling approach.



Source by Doug Dvorak

Do I Need To Hire An SEO Firm?

The increased amount of internet shopping, online stores, online information, and virtual realities has caused new thoughts to run through the heads of business owners. You have embraced the idea that you need a web site and you need to be selling products online. By doing this you connect with one hundred times the number of people that you would normally connect with in a brick and mortar location. SEO services simply insure that you connect with the maximum number of people with minimum effort.

An SEO firm takes your web pages that you have established and they promote these pages to the general population and to the search engines. You may not realize that you have to increase your popularity with the search engines if you plan to increase your popularity with the general population.

SEO services are not mandatory if you have a website. They are mandatory if you have a web site and you wish for that site to get a lot of traffic. If you simply want your pages to be on the internet, and get whatever traffic happens to stumble across them you have the right to not hire SEO services. If you want your web pages to be seen by lots of people, and talked about, and suggested first by the search engines, then an SEO firm is a necessity.

Some people do their own search engine optimization. Most of these people are highly skilled with computers, have plenty of time to invest in the activities, and are new at online advertising. Once a person realizes that search engine optimization can eat up over seven hours per day they realize that the need professionals to do the work for them.

When you try to do the search engine optimization techniques you will go and buy keywords that are relevant to your site, but a professional at SEO will know which keywords you should buy. They can help you to choose the right sets of keywords and increase your sales tremendously. They can also show which of the lesser priced keywords may be more beneficial than the more expensive favorite.

You can use the professionals to learn everything you need to do to increase your rankings with the search engines. Once you have learned the ropes you may want to take over monitoring your own SEO strategies, or you may choose to keep the professionals doing the job.



Source by Ador Talukdar

AdWords Secrets – The 'Ins and Outs' of Keyword Research Revealed

AdWords is one of the most important and effective tools of SEO and its success depend on good keyword research. AdWords experts suggest that there are several ways of conducting keyword research and different webmasters will do it differently. The important message here is that whatever way you choose, keyword research should help in making your overall AdWords campaign effective.

According to many AdWords experts, you need to start off with finding a keyword tool that will assist you in your keyword research. The most popular tool is the Google AdWords Keyword Suggestion Tool but there are plenty of other tools available over the internet as well. You can also checkout keyword tools like the Wordtracker keyword suggestion tool, Google's search based keyword tool, Wordstream keyword tool, McDar Keyword Analysis Tool, Keyword Popularity Tool, and much more.

The primary function of the keyword tool is to offer descriptive words of phrases that are highly popular for a particular word. For example: if you use advertising to search for relevant keywords then the keyword tools will bring up more than 100 relevant keywords or keyword phrases. Some of the top keywords include advertising company, advertising agencies, advertising companies, advertising industry, outdoor advertising, print advertising, internet advertising, online advertising and much more.

Depending on the type of industry or business, you can search for relevant keywords using the keywords tool. The bottom line is that a keyword tool maximizes your output and helps you in finding the most competitive and frequently used keywords to make your AdWords campaign a success.



Source by Fabian Tan

8 Sources To Research Awesome Article Topics

Writing articles is by far the most effective online promotion strategy I've come across. If you can write good, readable, original content, you can easily put yourself far ahead of the pack in your field of interest.

But article marketers and new article writers are often stumped for topics to write about. Finding topics that appeal to your readers can be time-consuming but well worth the effort.

Here are no less than eight awesome ways to research your market and find newsy topics that attract loads of traffic and the interest of your target audience.

1. Keyword Research Tools

To write an article that will get you a significant amount of traffic, you need to write about topics that people are searching for.

You also want to know which terms your target audience uses while searching, so you can use them in your article title and copy and increase the chance of being found by search engines.

Two excellent keyword research tools you should always use to research article topics are Wordtracker and Overture's Keyword Inventory Tool.

2. Newsletters and Trade Journals

Subscribe to email newsletters, ezines and offline publications related to your topic of interest. Reading what others in your field are writing about will give you lots of ideas for your own article topics.

It's easy to find newsletters that cover your topic online. If you want to write about internet marketing, for instance, you could search for "internet marketing newsletter" and find the most well-read and respected publications in that field.

3. Google News Alerts

Google News Alerts is like a news aggregator that allows you to receive news based on your keyword of choice.

When you subscribe, you'll receive the latest stories that carry your keyword. Go through them and you may find some gems of information that you can write up into a topical article based on that story.

4. Press Release Alerts

Press releases are an excellent way to find out more about new discoveries or advances in your field. These can make an excellent topic for an opinion piece about that discovery or development. Search press release sites for the latest releases in the field of your choice.

5. Online Forums

You can get some of your best article topics from other professionals in your field. Online forums provide an abundance of opinions, queries and ideas that might just make that flashbulb go off in your brain.

Visit forums, lurk and read other's posts or participate in discussions and benefit from the minds of some of the most interactive people in your field.

6. Blogs

Blogs are a hotbed of discussion and opinion. They often carry some very interesting and topical pieces that can help you ideate. Blog directories are a good place to start looking for blogs written on your topic of interest.

7. Seminars and Conferences

One of the best ways to keep up with new ideas and developments in your field is to attend seminars or conferences and network with other people.

You can often come away with a bunch of ideas, at these gatherings, and use them to write up articles.

8. Spy On The Competition

Check out your competitor's business and websites. They may be using ideas or even making mistakes that could give you ideas for articles on what does or does not work.

And finally, always remember to give credit (and a link back) to the news sources that you cite in your article.



Source by Priya Shah

15 Roads Leading to the City of Inbound Marketing

How do you attract visitors to discover you? What strategies and best practices do you put into place to convert those visitors into potential customers? Using aesthetics to identify, educate and offer solutions to your visitor’s problem is how you build up your trustworthiness. Using unambiguous representations for contextualizing relevant content on your inbound marketing roadmap indicates how you will communicate your message effectively.

Brand champions respond to change, test and use data to make improvements, collaborate and successfully duplicate without delay. Here are 15 free traffic sources to apply to your inbound marketing campaigns:

1. Media-News

Includes activity from press releases, radio, TV, interviews and PR.

2. SEO:

Attracts more visitors from search engines based on keyword optimization and content relevant to your business.

3. Email Marketing:

Communiqué that is created, tracked and sent to a group of recipients to boost your customer retention.

4. Blogs

Attracts visitors with educational content regarding your industry by using one topic per blog post.

5. White Papers and Research

Marketers create in-depth, persuasive and authoritative reports to educate their audience on a specific topic, that presents a problem, provides a solution and promotes a specialized methodology.

6. Social Networks

Online platforms that build social relations with other people who share similar, personal commonalities (Facebook, Google+, Twitter, Pinterest, LinkedIn, Instagram, etc.)

7. Infographics

Visual information containing eye-catching images/graphics and concise text that is easily digestible and shareable.

8. Webinars:

Seminars or live presentations conducted over the Internet.

9. Videos:

Recording, production or broadcasting moving visual images that are made on videotape or digitally.

10. Forums and Comment Marketing

Marketing methods that are meeting places or mediums where ideas or views on a particular topic can be exchanged. These forms of internet and inbound marketing allow influencers to make comments on blogs, articles, etc.

11. Q&A/FAQ’s

Questions and Answers or Frequently Asked Questions are a list of commonly asked questions with accompanying answers that pertain to a specific topic.

12. Podcasting

Digital recordings of broadcasts made available for users to download to a mobile device or computer.

13. Direct and Referring Links

Traffic that is referred by or directed from other websites such as emails, blogs, social media or other partner sites.

14. Doc Sharing

Write, collaborate and share documents with mass distribution. Services such as Dropbox, Google Docs, You Send It or ShareFile allows links to be downloaded that are generated from uploaded files. These services have different storage capacities, apps, and other functions to make files easy o distribute.

15. Word of Mouth

This type of marketing is the process of passing or sharing information from one person to the next via oral communication. WOM or Word of Mouth Marketing (WOMM) is an oral review about a business or organization, whether good or bad, that people discuss based on their experience and opinions. Customer satisfaction could boost the success of a business or dissatisfaction can damage its reputation miserably if these word of mouth discussions are unfavorable.

Like a roadmap containing many symbols, thoroughfares, and land masses leading to a city or destination spot, there are a number of resources to help an organization reduce complexity and orchestrate elements to best convey their message to attract, convert and retain their audience.



Source by Kym Gordon Moore

How Market Research Service Makes Business Sense In A Global Market

Today, businesses no longer operate only in local markets. For most organizations, global presence has become the way of life. This globalization brings with it the need to conduct market research across a variety of media, markets and economies – a task that is increasingly difficult for companies that do not have access to large marketing budgets. The complexity and resource requirements that come with conducting in-depth market analysis across the global business environment makes the decision to outsource market research services to an outside organization that specialized in this space an easy one.

Today, market research service providers offer highly professionalized management, consolidation and delivery of relevant market analysis that can become the cornerstone of a targeted marketing strategy for organizations. The services that can be expected from a typical market research service provider range from data analysis about market needs, size and competition to systematically gathering and interpreting information using statistical and analytical techniques to support decision making.

Advantages of using market research services for a business –

  • Market research services providers are the experts in their business. By handing over the research activities to such a firm, organizations can reap the benefits of expert knowledge as and when they need it rather than having the same resources in-house.
  • Organizations can use a range of techniques, both quantitative and qualitative, which provides a wider view of market needs. Quantitative techniques such as statistical data analysis from survey results requires a thorough knowledge base, which market research service providers already have in the form of statisticians and psychologists. Even qualitative techniques like focus groups require expertise when administering to get valid results. Creating that range of expertise in-house would be very expensive, especially for one-time projects.
  • Market analysis firms have the latest and greatest software and facilities geared precisely towards gathering and analyzing market data. Making an investment in such specialized tools may not make sense for the average organization.
  • Handing over market analysis tasks to an outside firm ensures a level of objectivity, which may sometimes be lost within organizations, especially if the results are different from expectations. Having an outside party evaluate the data without any agendas will yield more robust results that ultimately help the business move forward.
  • Market research service providers have a larger network that they have built, which provides access to a much wider range of information than what may be available to an average organization.
  • Organizations can expect faster turnaround times for projects to be completed, data to be analyzed and reports to be delivered since they are dealing with experts who have honed their skills. The same may not be true of an in-house function, especially when shifting business needs may pull resources elsewhere.

Conclusion

The task of finding out what people want and how a business can tailor its products or marketing campaigns to better suit those wants is a critical one for any business. So finding an expert in doing just this makes perfect sense. A market research service provider gives businesses the ability – and flexibility – to create and execute on market research campaigns as required without incurring the hefty costs of personnel, software, facilities and other tools.



Source by Celena Watson

Reasons Why Amateur SEO Will Cost You Much More Than Professional SEO

Link Audits cost a lot

A website that has a poor performance is like a car in bad shape. How will you repair it? You have to know what is wrong by opening the hood, for example. A link audit is a detailed inspection of all inbound links approaching a website, which helps detect problems. Though there are many automated software solutions that are available, they are not that accurate.

A comprehensive audit has to be manually done by a person who knows what he is looking for. This process is very wearisome and requires a lot of work. For this reason, performing a site-wide audit could cost several thousands of dollars.

Comprehensive link clean-ups are pricier

If there are many toxic links after the link audit is performed, these should be taken down. Google lets webmasters disavow the backlinks thought to cause issues, and that are beyond their control. However, it is not that simple. To regain rankings, this requires a lot of effort to request links to be removed.

Google clearly shows that it is expecting the website owner to make an all-out effort to remove unnatural links, and not merely upload a list by means of a disavow file. This process takes too much time and entails getting in touch with each website owner to request them to remove the links. That is why a number of SEO companies charge anywhere from $5,000 to $20,000 to carry out an entire link clean up.

Penalties can stop website traffic instantly

In February 2011, a famous brand was penalized by Google because it offered discounts to schools that included anchor links to their website. People could not find this company from page one of Google’s search results for about two months. Its profits were affected by an estimated 5% at the most, and this is a considerable amount of cash caused by a sudden drop in website traffic.

Sadly, most business owners that hire a professional company to perform an audit after a drop in website traffic previously used poor quality SEO services.

Website de-indexation can hurt your brand

If ever your website disappears from Google search, what would you do next? Suddenly, you do not get any traffic from Google search. Nada. Zilch. When Google finds out that a certain website does not conform to its quality guidelines, it will be removed entirely from the search results.

Refer to Google’s webmaster guidelines for complete details. If you hire an SEO company that uses low-quality techniques either by accident or on purpose, your brand may face the risk of completely disappearing from Google Search.



Source by Karina Popa

CPA Marketing VS ClickBank Marketing – The Pros and Cons of Each

Both CPA marketing and Clickbank marketing offers great opportunities for affiliate marketers to earn money online. While Clickbank is your classic pay per sale affiliate network, CPA offers a path of less resistance. In most cases no sale is required for you to earn money. Simply getting a visitor to submit their zip code can earn you a buck or two.

There is definitely room to use both of these in your marketing efforts. However, it might be wise to start with only one. Here then is a quick summary of CPA marketing vs. Clickbank marketing to help you make a decision.

Clickbank Marketing Pros

– Easy to join

– Big commissions

– Wide range of products

– Most products are not country specific

– Can be promoted with free and paid traffic sources

Clickbank Marketing Cons

– Pay per sale only

– Affiliate system can be cheated fairly easily

CPA Marketing Pros

– No sale needed to earn money

– Huge payouts possible for simply getting people to fill out a form

– Big variety of products and action types available

– Can be promoted with both free and paid traffic sources

CPA Marketing Cons

– Can be difficult for newcomers to get accepted by CPA directories

– Google has started cracking down on many CPA offers, so you have to choose wisely

– Many of the best CPA offers are only available to the US market

While there is no clear winner, Clickbank is undoubtedly the easiest way to get started for newcomers due to the fact that it is so easy to open an account.

Your major challenge with CPA marketing may actually be the process of joining a network. CPA networks are very wary of accepting new, inexperienced affiliates. You can also be sure that your account will be deactivated if you are not active for a period of time. These guys have no time for tyre kickers.

Most importantly, get started. Both Clickbank and CPA can make you lots of money. Do not take forever to choose between the two. Take one and run with it.



Source by Sarah Celeste

Top Factors for Attaining High Search Engine Ranking

Pay attention to the information I would provide here; they are based on my several years of experience in providing search engine ranking services. There are lots of wrong pieces of information regarding SEO. Do you know that all it takes to rank higher is not far from your reach?

I have offered SEO and ranking services and advice to both big and small businesses. During these years, I've come to discover something essential; the sites that rank high usually share some common traits.

The anchor texts of the inbound links to your site

Using the anchor text from sites that link to your site, Google as well as other search engines are able to ascertain the theme of your site and determine what is best for your website in terms of ranking. Therefore, check that other sites are linking to you with both the keywords in your anchor text and URL – email them to this effect and ask them to update your link. Place your high priority keywords in the link.

Keywords featured in your title and meta tags

Meta tags have not stopped being part of the influencing factors to your rankings. Although they are no longer very weighty, meta tags work very well when it comes to placing your page in the right category. Meta tags also help to identify what search engines are likely to look out for in the course of spidering the pages. Ensure that your keywords are featured on your tags, and that the tags are well constructed.

What about the diversity of domains linking to your site?

A lot of search engines are not just concerned about how many sites link to your site, but on their diversities as well. This is the way to judge how popular your site is; this technique is quite helpful when it comes to enhancing your ranking.

Link popularity

Link popularity can be likened to Page Rank; the topic had been a subject of discussion in search engine forums for a while. There are several factors at work to assess the quality of webpages from external sources. The more popular and recognized the pages are, the more value their links add to your website.

Also, the root domain is one of the ranking factors. No doubts, you can employ dedicated pages or sub-domain to generate keywords in your URL; however, the best bait is still to have them in your root domain.

Finally, you have to continually be on the lookout for better ways of carrying out SEO campaigns to get the best result.



Source by Jeff R Matthews

Product Creation Strategies For Internet Marketing Success

Do you want to know how to make money online? Step one is to create your own products. Step two is to multiple the quantity of products you offer. In this article we will cover five profitable strategies to increase your product creation. By understanding those strategies, and then putting them to work, you are positioned for success and sales that continually grow your internet marketing business.

The first critical step is to develop many product ideas. If the goal is to create many products, then you will need many, many product ideas to work from. Ideas can be obtained from your prospective clients via forums, discussion boards, or surveys. Question them about what they would like to have. You will likely be surprised by the many responses you receive. Keywords and keyword phrases will also likely become apparent from this process. Your products must address the most pressing problems, issues and questions being faced by your prospective buyers.

The next critical step is to recognize when you need support. The act of product creation can be challenging. Creating multiple products at the same time can become impossible to handle. Reduce your workload by using other resources to help in the development of your products. For example ghostwriters can create eBooks and eReports that are proofread by others outside resources. Voice professionals can be used to create CD’s and other audio products. The list of expert resources is almost limitless. Graphic designers, software developers and internet marketers are all available to help where needed. The same strategies work for physical products where manufacturing, assemble, testing and packaging can be turned over to outside resources.

In many situations it really does take money to make money. You must be capable of making the right investments to get your enterprise up and running. That means cash reserves need to be available when needed to purchase raw materials, to compensate resources that you use, and to cover advertising and marketing for example. Don’t get yourself into a jam by not having the resources ready to invest and to cover expenses as your product is created and marketed.

Don’t cut corners when it comes to advertising and promotion. Consider advertising to be an investment in your success. It is an investment in your future. Advertising can result in immediate sales as well as list building. Be intelligent about it. Have everything in-place and running well before you start spending money. The worst thing would be to spend money and have traffic coming to a poorly laid-out squeeze page for example. Examine PPC, banner ads, ezine ads and other strategies to quickly supplement you traffic.

Above all, take action. Have the determination to make things happen. Often product sales don’t occur the instant product creation is complete and the product is released for sale. Manage your internet marketing business as a business. Make good decisions and keep moving forward. With time, patience and the right investments you will soon be on your way to internet marketing success.

To your internet marketing success!



Source by Bob B. Hamilton