SEO in Chicago – Cold Email Teardown

SEO in Chicago – Cold Email Teardown



OLD EMAIL:

Subject: Dom & Tom & Perfect Search

Hi Alex,
We’re a search and social ad agency in Chicago and we work with a lot of remarkable companies like yours, including 7 VC backed startups in Chicago. We also have clients in NYC such as Columbia University and NY Film Academy.

We’ve built a technology that increases traffic/conversions and decreases acquisition cost through sophisticated long tail keyword strategies. Q1 is an ideal time to talk about digital marketing and I’d really like to connect on a phone call. Does next Thursday at noon work? Could you let me know a good time on Calendly?

NEW EMAIL:

Subject: Dom & Tom and Perfect Search

Hi Alex,

Came across Dom & Tom and love the branding – awesome robot logo, and congrats on working with Power Rangers!

We’re a search and social ad agency in Chicago and we work with agency partners like the Code + Design Academy and dozens of others in both NYC and Chicago.

Q1 is an ideal time to talk about digital marketing and I’d really like to connect on a call to introduce ourselves as an agency, and explore potential partnership opportunities.

Does that sound interesting? Let me know and I can send over a few times!

Thanks,
-Mindy

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2 comments

  1. great teardown. So the key point is that customization is going to be the hook that brings in the fishies.

    What sort of response rates do you expect with these customized emails vs. template emails (that make it through the filters)?

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